Every monetization partner promises uplift. The differences hide in contract terms, measurement honesty and operational transparency. These questions surface them fast.
Money and terms
- What is the revenue share, in writing, and what is it calculated on — gross demand spend or net-of-fees?
- Are there any additional tech fees, ad serving fees, or "data charges" stacked on top?
- Payment terms and history: net-30? Any publisher references for on-time payment?
- Is there exclusivity or a lock-in period? What does leaving look like — who owns the GAM setup, the historical data, the deal relationships?
Measurement honesty
- How do you measure uplift — against a true randomized holdout, or against last month (which conflates seasonality)?
- Can I see auction-level or at least impression-level reporting, per demand source?
- How do you report discrepancy between your numbers and demand partners' numbers?
- Will my dashboard show your fees explicitly?
Operations
- Who handles Google policy issues, and what's the process when a domain is flagged?
- How fast is onboarding — domain submission to live demand, in days?
- What's in the stack: AdX path, how many Prebid partners, Open Bidding, deal demand? How are underperforming bidders pruned?
- What's the page-performance budget — wrapper size, vitals impact, and who monitors it?
Fit
- Which publishers like me (vertical, geography, scale) do you already serve?
- Who is my actual point of contact — a yield manager or a ticket queue?
- What happens in month one? A credible answer names an audit, a baseline, an experiment plan with a holdout, and a 30-day review.
A partner who answers all fifteen crisply is rare. That's the standard we built PubMonetX to meet — and the standard you should hold anyone to, including us.
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