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Guides, case studies, answers and a working glossary — everything we know, written down.
The Yield Blog
21 practical guides on header bidding, floors and programmatic.
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What Is Header Bidding? The Complete Publisher Guide for 2026
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ads.txt and the Authorized Seller Chain: A Practical Guide
Ad tech glossary
The 12 terms every publisher conversation assumes you know.
Effective cost per 1,000 impressions — the price your inventory clears at.
Share of ad requests that returned a paid ad.
Parallel auction where many demand partners bid before the ad server call.
Google's server-side unified auction for third-party exchanges inside GAM.
Multiple Customer Management — how partners provide AdX access to publishers.
Minimum acceptable CPM for an impression; the counterweight to bid shading.
DSPs bidding below true value in first-price auctions to pay less.
Private marketplace — invite-only programmatic auction at negotiated terms.
Share of impressions actually seen (MRC: 50% of pixels, 1s+ display).
Public file listing every company authorized to sell your inventory.
IAB consent framework and the encoded user-consent signal in bid requests.
GAM's mechanism for applying price floors across demand channels.