Built for your kind of publisher
The same AI platform, tuned to the economics of your vertical — web, app, video and CTV.
How every impression is sold
Pick your vertical
News & Media
Problem: Brutal CPM swings and breaking-news spikes your stack can't price fast enough.
Our fix: AI floors retrained every 6 hours ride demand spikes; PMPs monetize premium sections; refresh handles live-blog sessions.
Gaming & Esports
Problem: Ad-savvy audiences and long wiki sessions that one-shot ads waste.
Our fix: Smart Refresh on long-engagement pages, rewarded formats, honest outstream and high-viewability sticky units.
Entertainment & Streaming
Problem: Video inventory misdeclared or undersold; seasonal content cliffs.
Our fix: Proper instream/outstream classification, VidStream player, video PMPs and seasonal floor curves.
CTV & OTT / FAST
Problem: Premium streaming inventory sold through thin demand paths with manual pod stitching.
Our fix: SSAI insertion, AI pod optimization with competitive separation, and curated CTV deal demand.
Mobile Apps & Games
Problem: Static waterfalls and SDK bloat leave fill mispriced while ANR creeps up.
Our fix: In-app bidding via GAM/AdMob mediation, rewarded + interstitial pacing tuned to retention.
Health & Lifestyle
Problem: Policy-sensitive content gets demand filtered; long articles hide ads below the fold.
Our fix: Policy pre-scans keep demand flowing; in-content placement optimization lifts viewability.
Finance
Problem: Premium CPMs attract bid shading hardest exactly where bids are richest.
Our fix: Per-segment AI floors counter shading; curated finance buyer deals come direct to your inventory.
Travel & Local
Problem: Extreme seasonality and geo-dependent demand priced with one global floor.
Our fix: Floor matrices per geo and season, partners strong in your top markets, CPM-peak forecasting.
Streaming inventory, broadcast discipline
Server-side ad insertion builds clean, unblockable ad pods. AI sequences every break — slot lengths, prices, competitive separation — and OpenRTB direct connections bring CTV buyers straight to your pods.
AI sequences pod length, pricing and competitive separation per break.
Watch the stack work
25+ partners compete in the Prebid auction, the winner challenges AdX in GAM's unified auction, and AI floors keep every buyer honest. The console shows you all of it, live.