An App Publisher · App · Casual Gaming · 4.2M monthly active users

An app publisher grew ARPDAU 41% with rewarded video and bidding mediation

+41%

ARPDAU

96%

Rewarded completion rate

no change

D7 retention

−0.3pp

ANR rate

The challenge

A casual gaming studio monetized with a static mediation waterfall and banner-only inventory. Fill was mispriced at every layer, rewarded placements didn't exist, and each new network SDK pushed ANR rates higher.

What we did

Migrated the waterfall to in-app bidding through GAM/AdMob mediation — every impression auctioned in real time, no new SDKs added.
Designed rewarded video placements at natural progression walls (extra lives, currency top-ups) with AI-tuned pacing per user cohort.
Introduced interstitials only at level-complete breaks with strict frequency caps watched against D7 retention.
Automated app-ads.txt across the studio's portfolio, restoring demand that had been silently filtered.

“We assumed more ads meant losing players. Rewarded done right turned out to be the opposite — players engage with it, and it's now our highest-eCPM inventory.”

— Head of Monetization, casual gaming studio (4.2M MAU)

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