A CTV/OTT Publisher · CTV · FAST Channels · 9M monthly streaming hours

A CTV publisher doubled pod fill with SSAI and OpenRTB direct demand

41% → 83%

Pod fill rate

+30%

Effective CPM

94%

Completed-view rate

1 → 9

Demand sources

The challenge

A FAST channel operator monetized broadcast-quality streams through a single reseller path. Ad pods were stitched manually, fill hovered near 40%, and client-side insertion was being blocked on connected-TV devices.

What we did

Moved ad insertion server-side (SSAI) — unblockable, buffer-free pods across all CTV devices.
Opened OpenRTB direct connections to CTV-focused DSPs, replacing the single reseller path with bid-level competition.
Activated AI pod optimization: slot sequencing, per-position pricing and competitive separation per break.
Packaged genre-based PMPs with completion-rate guarantees for premium video buyers.

“Our inventory was broadcast quality but sold like remnant display. SSAI plus direct demand paths fixed the plumbing — the CPMs followed on their own.”

— VP Revenue, FAST channel operator (9M hrs/mo)

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